A couple of people were asked whether they prefer watching celebrities on TV or YouTubers on vlogs. A lot of them answered YouTubers on vlogs and when asked why, they mostly answered: “Because they are authentic.”
But what does it mean to be authentic?
Why social media became huge
For the past couple of years, YouTubers have become one of the top influencers of the millennial and Gen Z society in different aspects of life. That includes travel, lifestyle, fashion, beauty, and even societal matters.
What these YouTubers have in common is their ability to connect to the audiences in a humanitarian manner. Meaning, they are what society call normal citizens who share their own experiences. They are what the majority call authentic.
Authenticity is what people want, and this is the reason why social media became a new source of influence on society. In these platforms, people are able to find characteristics that are similar to them. There are a lot of options, a lot of authenticities.
Authenticity and its negativity
But a lot of people are misinterpreting this word. And now that social media influencers became huge, the meaning of authenticity has changed.
Social media became a platform where people would post a certain lifestyle they want to portray. It is as if they don’t want to be judged by the people who are following them, so they end up being mistaken for having a “perfect life” in front of the camera. As a result, many try to mimic this “lifestyle” with the intent to look cool.
It is as if we lost the authenticity that we’re aiming to see, or is it because we’ve changed the meaning of it.
Authenticity does not mean perfect
Let me tell you this, Authenticity DOES NOT equate to Perfection.
Authenticity EQUATE to knowing that no one is perfect.
Being authentic means knowing that you have weaknesses and that you are trying to be the best version of YOURSELF.
Social media influencers are admired for their authenticity. But for the past years, a lot of people are misinterpreting this word. Social media became a platform wherein people would post a certain lifestyle they want to portray as if we lost the authenticity that we’re aiming to see.
Remember that Authenticity DOES NOT equate Perfection.
Authenticity is knowing that you have imperfections but still trying to be the best version of yourself.